It's a busy weekend in Kelowna.
You have the Summer Wine Festival at one end of the spectrum and the Keloha music festival at Waterfront Park.
Tourism Kelowna's Catherine Frechette says fun can be found where ever you look.
"Very different demographics but very complimentary too. You've got this wide spectrum of people that are being drawn to Kelowna and sure, why wouldn't you go enjoy a great wine festival experience or winery visits or that kind of thing if you are in town for Keloha".
Frechette says it's important the Keloha music festival, which attracts a younger demographic, is successful because it will provide more tourist traffic when those concert goers have families of their own.