Big White Ski Resort has received a significant honour.
Big White has been named the Family Resort of the Year for 2012 by Australia's leading ski publication - Snow Action Magazine.
Snow Actions recently released 'Snow Travel Bible' calls Big White's family accommodations "Absolutely Awesome."
Big White's Michael J. Ballingall says it is advertising you just can't buy.
"Canadians are going to Mexico in January. They are going to Hawaii to seek shelter in the warmth where the Australians are escaping those 40 degree days to taste our Okanagan champagne power, so it is a big deal for us".
Snow Action Magazine boasts an impressive 80 thousand readers.