Provincial funding gives more meaning to buying local
It's no secret that British Columbia produces some of the best foods and products in the Country, whether it's fresh fruit, high quality wines, produce or seafood.
In order to help build awareness of local foods and products, the B.C. Government is investing $2 million dollars into their "Buy Local" Marketing Campaign.
B.C. Minister of Agriculture, Don McRae, announced today the province would invest money to help B.C. farmers and food processors promote local foods.
"Partnering with industry allows the Ministry of Agriculture and the British Columbia Government to make sure that consumers have access to the great quality products that we're so proud of in this province," says McRae.
Local businesses and organizations will be able to apply for funding that will help them to launch or expand their own marketing campaigns, so different sectors of B.C.'s diverse food industry can use customized promotions specific to their market and needs.
"If you go to a Big Box retailer there's local product, if you go to a small farmer's market there's local product," says McRae, adding,"B.C. consumers want to be able to access the high quality, high value product(s) that we have around British Columbia."
Producers, stores, farmers markets, restaurants, processors and industry associations will all be eligible to participate.