After trade talks between Canada and the U.S. fell off on Friday, Canadian consumers are continuing to boycott American products.
President and CEO of Wine Growers B.C. Jeff Guignard says the absence of American liquor poses an opportunity for British Columbians.
“It’s a real opportunity for Canadians to experience the full breadth of our domestic industries like B.C. beer, B.C. wine, B.C. spirits and we think we must use this as an opportunity to double down on that strategy now, make sure Canadians are having an opportunity to support them.”
Guignard adds that buying B.C. alcohol is a great way to support the local economy.
“Arguably for us it’s the best way to support our local economies because you buy a bottle of B.C. wine. All the production is local, it’s grown here, the grapes are picked, fermented and processed here. All of that value added stays here in the province of British Columbia. That’s the best way to defend ourselves against an unstable trading partner right now.”
Before trade talks fell through, it was reported American liquor would return. However, with the new tariffs, the alcohol will remain unavailable to Canadian consumers.
