This week's snowfall at Big White Ski Resort has skiers excited for the coming season.
Resort Vice President Michael Ballingall credits social media images of the snow for creating a lots of buzz.
"We normally get two to three-thousand people that visit our website every day and that spiked to 17-thousand when we put the pictures up of the early snowfall. We were seeing people from as far away as New York City, Europe, and Australia all come into the website to see snow," he says.
Ballingall says Big White has a five night minimum up until October 1st - and they're seeing record bookings from Australia and Ontario, and from Hawaii, where he says they began promoting Big White years ago.
"We've been seeing families for 15 years, they're starting to bring their friends, so we'll see upwards of 600 to 700 people for the two weeks of their spring break visiting Big White Ski Resort, and as far as we know, that's the biggest influx of Hawaiians into Canada for skiing," he says.
Ballingall says local bookings haven't picked up yet - likely because the province is still in wildfire recovery mode - but he anticipates that'll change as we head into October.
Big White has been opening early for several years - last season it opened on November 13th.