A new advertising and sponsorship program is being rolled out at City Hall.
The program would open up corporate sponsorship possibilities for city-owned facilities, and the assets inside them.
A report from staff says that council would get final approval for all of the proposed sponsorships, and that they'll be sensitive to the possibility of over-commercializing those facilities.
Communications Supervisor Jodie Foster says when it comes to sensitive products like alcohol, they would be allowed to advertise if it fits well with the audience.
"Alcohol is something that's legal - with assets like the Airport, that would be a completely appropriate sponsor. A wine, even some of the other beverages, because that's an audience in the airport that would be expecting so see that there," she said
"It wouldn't, of course, make sense in Parkinson Recreation Centre."
She was also asked what would happen if a controversial company like a marijuana dispensary wanted to buy into the program.
"With marijuana specifically, I think as much of the discussion's been in the city, we would have to wait and follow what's legal. Right now, it's not a legal substance, so we wouldn't be dealing with that."
The city is predicting $800,000 worth of sponsorship sales over the next five years, which will be offset by the managerial salary that the city added to head the program.
Staff say the sponsorship money collected on a certain property would be put into a reserve, and be spent on the facility its coming from.