Monday morning saw city council get a preview of some big ideas in a proposed update to the sign bylaw.
Proposed changes stemmed from workshops with the public, as well as consultation with council and community stakeholders.
One target is real-estate signs, as staff hope to target ones which aren't properly maintained.
The idea is to allow small signs on residential homes to stay for six months, and require a six-month permit for the larger versions on commercial property.
In both cases, they'd need to be replaced if damaged or vandalized.
Staff would also like to see fees raised for sign permits, to bring Kelowna in line with other cities.
The fee carries a maximum charge of $100 in Victoria, $200 in Kamloops, and over $600 in Surrey.
That would see permits go up from the current $30 to $50 price range, up to as much as $200 - a move that could pay for nearly the full cost of a new full-time sign bylaw officer.
Plans for digital signs have caused controversy in the past, with city staff trying to limit most of them to schools and churches.
The new plan advises council to carry on with that philosophy, and warns that being lax will make it harder to cut down on them in the future.
It also proposes that free standing signs along the Harvey-Highway 97 corridor be shortened, from a maximum of eight metres down to five metres.
In their report, staff claim that the move would set Kelowna apart and distinguish the city "stylistically".
Finally, the city would relax regulations on sidewalk sandwich boards, which are currently banned across the board.
Those would be allowed to be displayed only during business hours, and only for longer if the property is along the Bernard Avenue corridor.
The full report will be debated by a council, likely later this year.